Prepared for Jennifer by Eric Berg, crush · Download the PDF
Proposal 288 · 27 October 202601 Where we started
What we built it around.
- 01
10 colors to choose from.
Your macramé, from your Products page. Option 1 hangs eight of them on one rod in raking light, and each cord swings when you brush past it.
- 02
Make your plants look their absolute best.
Your own homepage line. Option 2 hangs one hanger huge from a rail, with tags to switch between woven cotton, natural jute and fabric.
- 03
Wooden shelf hangers.
From your own video. Option 3 sets a wooden round in a sunny bay window.
Proposal 288 · 27 October 202602 What you get
Pay for the website.
Get the whole launch.
- 01$2,500
The website
A new site for Primitive Planters: the homepage, product pages and a working store on your own domain, built out from the top you've just seen, on your real hangers and colours. Live within a week of saying go.
- 02$140
A launch promo
A short animated video made from your own photos and words, sized for Instagram, Facebook and anywhere else you post.
- 03$350
A launch email
Designed and written for your customer list, so the shops and people who already buy from you hear about the new site from you.
- 04$350
A launch ad set
Twelve launch graphics for your own channels (email, socials, site banners), each sized for feeds and stories, with moving versions of the best four.
- 05$105
A phone receptionist, first month
From Whoever, our sister company: a voice assistant that answers your phone line for you, so customers who'd rather call still get an answer, and every call becomes a short written record you can read after.
- 06$35
30 days of changes
Text or email us what to change. It's live the next business day.
Plus, when you say go before 26 November 2026
- Bonus$180
Launch email setup
We set up the launch email and line it up for your customer list, ready to go out on launch day.
If the site isn't live within a week of go, your first three months of changes are free.
All prices in US dollars. Each value is our own price for that piece on its own.
Proposal 288 · 27 October 202603 How it goes
Live within a week of go.
- Day 0
You say go
You pay the 50% deposit and give us access to your domain and current site. Your live site won't change until you say.
- Days 1 to 7
We finish the site
We build these pages into your full site and store. You see every page in a preview before anything goes live.
- Launch
It goes live
The new site goes live on your domain, and the promo and launch email are ready to go out with it.
- 30 days
Changes, next day
Text or email a change and it is live the next business day.
04 Investment
| The launch | $2,500 |
| To start, when you say go (50%) | $1,250 |
| When the site goes live | $1,250 |
After launch, month to month, only if you want them
| Unlimited edits, live next business day | $35/mo |
| Four animated promos a month, vertical and square | $425/mo |
| Two custom email designs a month | $280/mo |
| Twelve unique ads a month | $280/mo |
05 What you own
- The site and every file, in your name.
- Your wholesale accounts and customers stay right where they are.
- No commitment on anything monthly. Cancel anytime; the site stays yours.
add-on
Or all four, together
$565/mo$1,020
Unlimited edits, four animated promos, two custom emails and twelve unique ads every month. You save $455/mo. No commitment, cancel anytime.
Proposal 288 · 27 October 202606 Questions
The usual questions.
- 01
Will moving hurt my Google ranking?
We move it carefully. Every page address on your current site keeps working or forwards to its new page, and your titles and business details carry over, so nothing Google already knows about breaks. The new site is fast and built for phones first, which Google rewards. We don't promise rankings.
- 02
Is it secure?
Yes. It's built lean and tested on a preview before anything goes live, with checkout and payments run by an established store platform.
- 03
Who owns it?
You do. The design and every file sit in your name. Your domain stays with you; nothing of ours renews unless you ask.
- 04
How do I make changes?
Text or email me the change and it's live the next business day. The first 30 days are free, then unlimited changes are $35 a month if you want them, cancel anytime.
- 05
When do I pay?
Half ($1,250) when you say go, the rest ($1,250) when the site is live. You've seen the homepage before paying anything.
- 06
What if my prices or lineup change?
Then the site changes with it. Products, prices and pages are easy to update yourself, and if your lineup changes before launch, I'll redo the shop pages for it as part of the build.
Proposal 288 · 27 October 202607 Next step
Say go.
Reply to my email or write to eric@crushhh.co, and the build starts.
This proposal holds until 26 November 2026.
Your pick01Ten colors. One braid.See the others
Say go by emailDownload the PDF
Eric Berg
Crush Digital Atelier · eric@crushhh.co · crushhh.co